UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Posted 3 years ago |  Capper Reviews Report, Service Plays Reviews  |  0 comments

On Wednesday, February 24, 2021, the NHL team Vegas Golden Knights announced an eyebrow-raising multi-year partnership with Mexico-based UpickTrade, a service that sells sports picks and predictions to sports bettors. The deal is the first partnership between a professional sports franchise and a betting tips service ever.

February 28 Update: “The Vegas Golden Knights have ended their sponsorship agreement with UpickTrade. The organization will not have additional comments on the matter at this time,” the team said in a statement released Saturday afternoon.

UpickTrade – Who Are They?

Never heard of UPickTrade? You are most likely not alone as their social media presence is zero; no Facebook or Twitter account. We get requests daily to review various sports picks services, and we have never had a single request or even come across the name of this service before.

UPickTrade seems to be connected to the Mexico-facing sportsbook Upick.mx, with a very similar name and links to UPickTrade displayed in the site footer of the sportsbook’s website.

According to the UPickTrade website, the service was started in 2017, but as can be seen in the screenshot below the website domain was created in 2019. Did they sell picks without the website at the start?

UPickTrade Domain Age

The website has a low SEO metrics and domain rating of only 9, and according to SEO analyzing sites, UPickTrade’s estimated organic traffic is only in the hundreds of visitors per month.

UPickTrade SEO

UPickTrade is selling monthly pick subscriptions for $89 a month per sport and claims to have more than 6,000 customers worldwide. If that is 6,000 active subscribers, that would put their gross income in the $500,000 / month range. Now, looking at their website metrics, we highly doubt they have 6,000 active subscribers, but they must clearly have a big marketing budget to be able to team up with the Golden Knights.

UPickTrade has a phone application featured in App Store and Play Store. On Google Play, the app has a 3.4 rating and 500+ downloads. Hardly impressive numbers.

 

Capper Reviews Free Picks

 

UpickTrade Service Plays

UPickTrade offers picks that are made based on a proprietary mathematical algorithm and “a great money management strategy” to their clients. Exactly what the money management strategy entails is unclear, but from the betting slips posted on their site, we have seen wagers ranging from 400 MXN to 6,000 MXN on the same day.

Looking at their past picks history, the algorithm is not shy of laying the juice with most plays being in the -200 to -400 range, often recommending picks on alternative point spreads in basketball and juiced up puckline (+1.5) plays in hockey.

When asked if UpickTrade would offer picks on Vegas Golden Knights games or if the service would have inside access to injury and lineup information, Eric Tosi, vice president of communications for the team, told ESPN, “At this time the organization does not have any additional comments beyond what was included in the press release.”

UPickTrade Records

Their self-reported records as of the publication of this article stand at:

We can only assume that the percentage numbers are their claimed return on investment (ROI), which makes us extremely skeptical that they are real. Even the best professionals in the world have a hard time showing 5% ROI long-term, with a 3% career ROI being a very solid number. That a relatively high volume sports bettor would show a double-digit ROI year in year out (some years triple!) is just unheard of.

Is UpickTrade a scam? We obviously can’t say for sure, but we give them no credibility and this whole deal with Vegas Golden Knights seems like a bit of a mystery. We will keep monitoring the situation and will update this article as more information becomes available.

Edit: as of February 28, the Vegas Golden Knights have terminated a brief partnership with UpickTrade following a huge backlash from the sports betting community. The partnership lasted only four days.

If you have first-hand experience of the UPickTrade service, we would love to hear it. Please contact us with information or drop a comment below.

Our Documented Handicapper Leaderboards

Instead of following picks from a shady service no one’s ever heard of, why not make the pro move and follow the top cappers from our leaderboards.

Leave a Comment

Your email address will not be published.

More Reading

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Michigan vs Washington CFB Playoff Preview and Prediction January 8, 2024.

3 months ago |  Betting Previews and Predictions, NCAAF

Michigan comes in as the #1 seed, and Washington is the #2 seed. It's the fourth time we've seen the top two seeds meet in the Final, but the #2 seed has won three straight versus the #2 seed.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Oregon vs Liberty Fiesta Bowl Preview and Prediction January 1, 2024.

3 months ago |  Betting Previews and Predictions, NCAAF

The Flames have beaten every team that was put in front of them, but this is such a major step up in class. Liberty ranked 119th nationally in strength of schedule, while Oregon ranked 9th.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Georgia vs Florida State Orange Bowl Preview and Prediction December 30, 2023

3 months ago |  Betting Previews and Predictions, NCAAF

For the first time in history an undefeated Power Five Conference champion has been left out of the playoffs. While Florida State fans are left reeling, the defending champion Georgia Bulldogs dropped five spots from 1st to 6th after losing by just three points to Alabama.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Tennessee vs Iowa Citrus Bowl Preview and Prediction January 1, 2024

3 months ago |  Betting Previews and Predictions, NCAAF

The Citrus Bowl will feature the Iowa Hawkeyes and the Tennessee Volunteers in Orlando on New Years Day. This certainly isn't the most highly anticipated matchup of the day. It has been said that watching Iowa's offense is right up there with watching paint dry.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Texas vs Washington Sugar Bowl Preview and Prediction January 1, 2024.

3 months ago |  Betting Previews and Predictions, NCAAF

While there was plenty of controversy about the four teams selected for the College Football Playoffs, nobody can dispute that these two teams deserve to be here. Washington upset the Oregon Ducks as a double digit underdog in the PAC12 Championship Game to finish the season with a perfect 13-0…

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Michigan vs Alabama Rose Bowl Preview and Prediction January 1, 2024.

4 months ago |  Betting Previews and Predictions, NCAAF

Michigan survived mid-season controversy and the absence of their head coach in their final three regular season games. They come into the College Football playoffs as the #1 seed with a 13-0 record after beating Ohio State and then Iowa in the BIG10 Championship Game.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

LSU vs Florida State NCAAF Week 1 Preview and Prediction September 3, 2023

7 months ago |  Betting Previews and Predictions, NCAAF

This game has a potential revenge angle after the Tigers lost 24-23 on a missed extra point with zeros on the clock in Week 1 versus Florida State last year. Both these teams are ranked in the Top 10 in the country in the first edition of the AP Top…

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Clemson Tigers vs Duke Blue Devils NCAAF Week 1 Preview and Prediction September 4, 2023

7 months ago |  Betting Previews and Predictions, NCAAF

Dabo Swinney's team is looking to return to the College Football Playoffs in 2023. Last year's 11-3 campaign ended with a loss to Tennessee in the Orange Bowl. Cade Klubnik threw for 320 yards, no touchdowns and a pair on interceptions on 30-of-54 passing in the loss.

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Ohio State Buckeyes vs Indiana Hoosiers NCAAF Week 1 Preview and Prediction September 2, 2023

7 months ago |  Betting Previews and Predictions, NCAAF

The Hoosiers will open the season as a home underdog, and the bookmakers are giving them a four touchdown spread against Ohio State. The Buckeyes won 56-14 at home versus Indiana last year, covering the spread of -39.5. The Hoosiers have just two wins in the BIG10 the last two…

UpickTrade – Who Are They? Sponsorship Deal With Vegas Golden Knights

Boise State Broncos vs Washington Huskies NCAAF Week 1 Preview and Prediction September 2, 2023

7 months ago |  Betting Previews and Predictions, NCAAF

Boise State comes in as defending Mountain West Champions, going undefeated in conference play and winning 10 games overall last year. They didn't play any ranked teams last season, but they did play a team from the PAC12. They lost 34-17 to Oregon State in Week 1 of the 2022…